WILDFANG: WRITING DESIGN CONCEPTS

Wildfang is a female-founded, Portland-based clothing brand that aims to sell gender-neutral clothing. After conducting research, I found that one aspect that sets Wildfang apart from its competitors is its commitment to sustainability and its Climate Neutral Certification. Therefore, I created a campaign that establishes Wildfang as a sustainable brand that appeals to Gen Z LGBTQ+ audiences.

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