WILDFANG: WRITING DESIGN CONCEPTS

The Problem: Wildfang has a hard time setting themselves apart from its competitors due to their lack of exposure and poor brand differentiation.

Insight: Wildfang’s commitment to sustainability and its niche target audience of young queer people sets them apart from the others. For Gen Z, Style and Sustainability should go hand in hand.

Approach: Make Wildfang’s sustainability efforts loud and well-known by adding a strong donation element, online quizzes, and stylists that make it easy to find your TRUE style rather than following microtrends.

*spec work for class