The Ask : Dutch Bros aims to tap into the Delivery market. But delivery, as we know it, takes away the humanity that Dutch Bros is built upon.
The Problem: The Dutch Bros experience is human-infused and an essential part of the product: a friendly face, high energy, and someone who makes you feel special. For the fans, there’s an assumption that Delivery would take that all away.
The Insight: The hero of Dutch Bros is the feel-good moments they create. Good vibes with a side of caffeine.
Strategy: Show fans that the feel-good moment comes to you, whether or not you come to them.
★ Strategist: Anaya Lamy (that’s me!) ★ Account Manager: Ava Maurer ★ Media Planner: Jacqueline Sandoval
★ Art Director/Designer: Mary Pham ★Copywriter: Charlotte Hijazi